A lot of teams ask for a “B2B company database” and accidentally buy a contact database. That is expensive if the actual job is market sizing, account selection, territory planning or M&A target mapping. For those jobs, company-level firmographics are usually enough.
“The best B2B database is the one with the most contacts.”
Source: Common GTM software buying assumption
Misleading. For outbound sales, contacts matter. For TAM sizing, private-company mapping, deal sourcing and CRM segmentation, company-level coverage, revenue bands, industry, geography and export rights matter more.
Our ranking for company-level buying
- Veltria: best when you want US/EU private-company firmographics without personal contact data.
- D&B Hoovers: best for broad enterprise reference coverage and procurement-friendly buying.
- Grata / SourceScrub: best for investor discovery workflows where software UX matters as much as the export.
- ZoomInfo / Apollo: best when sales contacts and activation workflows are the point.
The practical buying rule
If the next action is “call or email this person,” buy contacts. If the next action is “understand this market, size this territory, build this target universe, enrich this CRM account table,” buy company-level firmographics first.
Need company-level data without contact records? Start with a sample slice.
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