A contact database answers “who can we email?” An account database answers “which companies should we care about?” GTM teams need both, but the order matters. If you start with contacts, you often optimize for reachable people instead of the right market.
Contact database
Best for email, phone, SDR sequences, LinkedIn tasks and campaign activation after target accounts are selected.
Account database
Best for ICP definition, TAM counts, territory planning, routing, segmentation and deciding which companies deserve contact enrichment.
Source: Veltria dataset, 756,757 companies, computed 2026-07-02.
Why this matters
Contact-rich tools can make bad account strategy look productive. Reps are busy, sequences are running, but the market definition may still be wrong. Company-level firmographics are boring in a good way: they force the team to define the account universe first.
Veltria's role
Veltria provides company-level firmographics for US and Europe private companies. Use it to build and score the account list. Then use contact tools only on the accounts that pass your ICP filter.
Start with company-level accounts, then enrich contacts only where needed.
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